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The Client
The National Confectioners Association (NCA) is the leading trade organization representing the U.S. chocolate, candy, gum, and mints industry. NCA supports its members through advocacy, data and insights, and industry-leading events that bring the confectionery community together.
One of its flagship events, the State of the Industry Conference, brings together confectionery leaders and their retail partners each March for three days of discussion, learning, and connection. The event features dozens of educational sessions, including deep dives into retail channels, original research presentations, and the annual State of the Industry session that helps set the agenda for the year ahead.
The Challenge
The State of the Industry Conference brings together hundreds of confectionery leaders, retail partners, and industry stakeholders — making it one of the most important moments of the year for NCA.
The challenge: how do you capture the energy of a multi-day event and translate it into engaging social content in real time? NCA needed a partner who could:
- Develop a clear, channel-specific content strategy ahead of the event
- Capture key moments as they happened — without slowing down the experience
- Turn sessions, speakers, and conversations into fast, engaging video content
- Deliver content quickly enough to stay relevant during the event itself
Located in Northwest Ohio, Findlay Brewing Company (FBC) serves beer brewed in-house and unique dishes for lunch and dinner. The atmosphere is fun and relaxed with live music often playing in the background. Before FBC launched, they were a very small hobby brewery in need of a complete rebrand with signage designed for their new location.
We began the process by listening to the folks at FBC and better understanding who they are and where they want to take their brand. After understanding their goals, we began researching the brewery space. We wanted to make sure that this brand would fit in while standing out. As a small brewery we had to make sure they could stand on their own and look like a national brand.
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The Brown Company is a specialized shock component manufacturer for the automotive market. They approached us, asking us to give their business a face lift after years of being in the industry. The are expanding into international markets and needed to give their brand an overhaul.
The National Confectioners Association’s Sweets & Snacks Expo (SSE) is the premier event for the confectionery and snack industry. It brings together manufacturers, retailers, and industry professionals - showcasing the latest trends, innovative products, and cutting-edge technologies in sweets and snacks. Attendees can explore a vast exhibit hall full of new products, attend educational sessions and network with key players in the industry. The event is a hub of inspiration for all confectionary and snack enthusiasts!
The assignment was simple. Generate talk about Sweets and Snacks with fun, energetic and immediate content. Nothing beats capturing videos and photos in the moment and posting them live, on-site. With having our folks boots on the ground at the expo, first-hand content was plentiful.
Our measurable goals consisted of generating more posts, comments and engagement during the 2024 SSE than the 2023 SSE. This helps SSE, and ultimately NCA, accomplish their goal of fostering awareness of the candy and snack industry while creating a platform for their members to collaborate and network.
We had an absolute blast teaming up with Flag City Sluggers to bring their brand vision to life!
Our collaboration included a comprehensive brand identity design and vibrant visual identity, topped off with a custom mascot design and engaging character illustration.
We also built their dynamic new website, ensuring every detail matched their playful and energetic spirit. From start to finish, it was a home run of creative collaboration, transforming their identity into something truly memorable both on and offline!
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Using hashtags, imagery and scientific research, our team designed a social media toolkit that allowed American Frozen Food Institute (AFFI) member organizations and the public to easily integrate our content into their social channels. The toolkit enabled us to reach a much broader audience than AFFI could have reached alone with nearly 4,000 posts for March's Frozen Food Month for a combined reach of 46.8 million occurring in March of 2021.
