We're pretty proud of our work

Bee Tree Bakery is a local Findlay business and a familiar favorite among our team at AR Marketing. When owner Emma reached out looking for fresh content to promote Bee Tree’s summer lemonade lineup before the season ended, we were excited to help bring the products to life on social media.

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What They Needed

The ask was simple: photos and videos to promote Bee Tree’s summer lemonades across social media. But, creating for social is about more than getting a good product shot. We wanted content that would make someone stop, watch and want to try one.

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That meant capturing colorful product photography, lifestyle moments and short-form video inspired by current social trends — all while staying true to Bee Tree’s brand.

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What We Planned

Before the shoot, our team mapped out the creative direction, shot list, trending video concepts and on-site roles. That preparation allowed us to make the most of our time at Bee Tree while still leaving room to experiment along the way.

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The Execution

With a plan in place, we jumped right into creating — capturing individual product and detail shots, lifestyle content and short-form videos.

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We also left room to have a little fun, including a trending splash shot that may or may not have ended with lemonade everywhere.

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And, of course, we had to taste-test the lemonades ourselves. Strictly for quality control.

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The Results:

In a 1-hour content session, we delivered:

• 50+ edited photos 
• 3 trend-focused short-form videos
• Behind-the-scenes story content

One hour gave Bee Tree dozens of social-ready assets to showcase its summer lemonade lineup throughout the rest of the season.

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The Takeaway:

Seasonal products have a short window to make an impact. With the right creative thinking and a team that understands social, even a one-hour shoot can go a long way.

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And when your client happens to be your neighbor, ending the shoot with a lemonade taste test and a few cookies for the office isn’t a bad way to spend the workday either.

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View the entire gallery here: Bee Tree Bakery Content Shoot

How AR Marketing Supported a 13-Week Pricing Test for KJ's Market & IGA

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‍‍‍The Challenge

KJ's Market and IGA launched a 13-week soda pricing test to evaluate different pricing strategies across multiple store groups. To produce meaningful results, each strategy needed consistent visibility among shoppers while maintaining comparable advertising support across test markets.

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Managing the initiative required more than simply boosting weekly ads. With 10 distinct audience segments, multiple pricing strategies and fresh creative every week, the campaign demanded a scalable paid social program capable of delivering consistent execution while generating data that could support a larger business decision.

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The Strategy

AR Marketing developed and managed a centralized Meta advertising program designed to support the pricing test throughout its 13-week flight.

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The campaign provided consistent weekly execution while allowing for precise geographic targeting and ongoing optimization across participating KJ's Market and IGA store groups.

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Our approach included:

• Management of 10 distinct audience segments and ad sets each week
• Market-specific targeting across KJ's Market and IGA store groups
• Weekly deployment of refreshed creative aligned with each week's digital ad carousel
• Continuous campaign monitoring and optimization to maximize efficiency
• Strategic budget allocation based on market size and opportunity
• Comprehensive weekly reporting and performance analysis

Each week, AR Marketing provided detailed insights into spend, impressions, reach, click-through rate (CTR), cost per click (CPC) and engagement by market. This gave the client visibility into what was performing, where it was performing and when performance shifted throughout the test.

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Rather than waiting until the end of the 13 weeks to evaluate results, the team had an ongoing feedback loop that paired paid media performance with the client's pricing, sales and basket analysis.

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Honoring the People, Places, and Traditions That Bring Communities Together

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Overview

In recognition of America's 250th anniversary, Lowe's Market launched Raised on Local, a seven-week social media campaign celebrating the people, traditions, and hometown pride that make each community unique.

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Rather than centering the campaign around products or promotions, Lowe's chose to tell the stories of local heroes, family traditions, and recipes that bring people together. The campaign reinforced Lowe's identity as more than a grocery store—it is a trusted part of the communities it serves.

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The Objective

The campaign was designed to:

• Celebrate local communities across Lowe's Market banners
• Increase meaningful customer engagement
• Strengthen brand affinity and community connection
• Encourage customer participation through story nominations
• Inspire conversations around food, family, and hometown traditions

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17,500 Attendees | 1,000 Exhibitors | 18,834 New Followers | 4M+ Impressions | 84K+ Engagements

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The Client

The Sweets & Snacks Expo is the premier event for the confectionery and snack industries, bringing together retailers, manufacturers, brokers, suppliers, and industry leaders to discover innovative products, explore trends, and build valuable business connections.

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In 2026, the Expo made its highly anticipated debut in Las Vegas, welcoming more than 17,500 attendees and 1,000 exhibitors from around the world.

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The Challenge

Sweets & Snacks Expo needed more than event coverage.

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The goal was to:

• Grow audiences across social media platforms
• Increase visibility for exhibitors and sponsors
• Capture the energy of the event in real time
• Create meaningful engagement before, during, and after the show
• Build a content library that could support marketing efforts throughout the year

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The challenge wasn't simply creating content, it was creating a strategy that would maximize the value of the event long after attendees left Las Vegas.

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The Client

The Compound is a multi-location hospitality and recreation destination in Defiance, Ohio, operating seven distinct businesses under one umbrella brand: four golf courses (Eagle Rock, Auglaize, Harvest Moon and Willow Bend (as of 2026)), two restaurants (Sweetwater Chophouse and Fired Stone Tavern), Harvest Moon Winery, the 4KD Crick Brewery, and the Crick Entertainment Center. AR Marketing has been The Compound's marketing partner for more than four years, growing alongside the business as it expanded from a couple of restaurants into a full multi-venue ecosystem. Each property serves a different audience, runs on its own seasonality, and demands its own creative voice.

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The Problem

By 2025, The Compound had grown into seven businesses competing for attention from roughly the same regional audience across nine counties. The newly launched Crick Entertainment Center needed a brand introduction from a standing start. Golf operated on a tight March-through-October window. Restaurants needed sustained year-round demand. Each property required consistent creative across email, paid social, programmatic display, SMS, organic content, and the website, without diluting the parent brand or burning through budget on broad, unfocused campaigns. The Compound needed a marketing operation that could behave like seven specialized teams while still rolling up to one cohesive brand.

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The Client

Clark’s Market is a regional grocery chain with 10 locations across Colorado, Arizona, and Utah, serving a unique mix of local residents and seasonal tourists. Known for its quality products and strong community presence, Clark’s operates in highly competitive markets where customer loyalty is critical, especially during slower, off-season periods.

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The Problem

Clark’s needed a way to drive consistent local traffic during shoulder seasons, when tourism dips and competition for everyday shoppers intensifies. While they had previously run a promotion called “7 Days of Ways to Save,” it lacked cohesion, visibility, and measurable impact.

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The challenge was twofold:

1. Give locals a compelling reason to choose Clark’s more often
2. Grow and activate their VIP loyalty database in a meaningful, trackable way

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The Client

The National Confectioners Association (NCA) is the leading trade organization representing the U.S. chocolate, candy, gum, and mints industry. NCA supports its members through advocacy, data and insights, and industry-leading events that bring the confectionery community together.

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One of its flagship events, the State of the Industry Conference, brings together confectionery leaders and their retail partners each March for three days of discussion, learning, and connection. The event features dozens of educational sessions, including deep dives into retail channels, original research presentations, and the annual State of the Industry session that helps set the agenda for the year ahead.

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The Challenge

The State of the Industry Conference brings together hundreds of confectionery leaders, retail partners, and industry stakeholders — making it one of the most important moments of the year for NCA.

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The challenge: how do you capture the energy of a multi-day event and translate it into engaging social content in real time? NCA needed a partner who could:

• Develop a clear, channel-specific content strategy ahead of the event
• Capture key moments as they happened — without slowing down the experience
• Turn sessions, speakers, and conversations into fast, engaging video content
• Deliver content quickly enough to stay relevant during the event itself

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Located in Northwest Ohio, Findlay Brewing Company (FBC) serves beer brewed in-house and unique dishes for lunch and dinner. The atmosphere is fun and relaxed with live music often playing in the background. Before FBC launched, they were a very small hobby brewery in need of a complete rebrand with signage designed for their new location.

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We began the process by listening to the folks at FBC and better understanding who they are and where they want to take their brand. After understanding their goals, we began researching the brewery space. We wanted to make sure that this brand would fit in while standing out. As a small brewery we had to make sure they could stand on their own and look like a national brand.

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The Brown Company is a specialized shock component manufacturer for the automotive market. They approached us, asking us to give their business a face lift after years of being in the industry. The are expanding into international markets and needed to give their brand an overhaul.

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The National Confectioners Association’s Sweets & Snacks Expo (SSE) is the premier event for the confectionery and snack industry. It brings together manufacturers, retailers, and industry professionals - showcasing the latest trends, innovative products, and cutting-edge technologies in sweets and snacks. Attendees can explore a vast exhibit hall full of new products, attend educational sessions and network with key players in the industry. The event is a hub of inspiration for all confectionary and snack enthusiasts!

The assignment was simple. Generate talk about Sweets and Snacks with fun, energetic and immediate content. Nothing beats capturing videos and photos in the moment and posting them live, on-site. With having our folks boots on the ground at the expo, first-hand content was plentiful.

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Our measurable goals consisted of generating more posts, comments and engagement during the 2024 SSE than the 2023 SSE. This helps SSE, and ultimately NCA, accomplish their goal of fostering awareness of the candy and snack industry while creating a platform for their members to collaborate and network.

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We had an absolute blast teaming up with Flag City Sluggers to bring their brand vision to life!

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Our collaboration included a comprehensive brand identity design and vibrant visual identity, topped off with a custom mascot design and engaging character illustration.

We also built their dynamic new website, ensuring every detail matched their playful and energetic spirit. From start to finish, it was a home run of creative collaboration, transforming their identity into something truly memorable both on and offline!

Using hashtags, imagery and scientific research, our team designed a social media toolkit that allowed American Frozen Food Institute (AFFI) member organizations and the public to easily integrate our content into their social channels. The toolkit enabled us to reach a much broader audience than AFFI could have reached alone with nearly 4,000 posts for March's Frozen Food Month for a combined reach of 46.8 million occurring in March of 2021.