On-Site Content Creation at the Sweets & Snacks Expo
The National Confectioners Association’s Sweets & Snacks Expo (SSE) is the premier event for the confectionery and snack industry. It brings together manufacturers, retailers, and industry professionals - showcasing the latest trends, innovative products, and cutting-edge technologies in sweets and snacks. Attendees can explore a vast exhibit hall full of new products, attend educational sessions and network with key players in the industry. The event is a hub of inspiration for all confectionary and snack enthusiasts!
The assignment was simple. Generate talk about Sweets and Snacks with fun, energetic and immediate content. Nothing beats capturing videos and photos in the moment and posting them live, on-site. With having our folks boots on the ground at the expo, first-hand content was plentiful.
Our measurable goals consisted of generating more posts, comments and engagement during the 2024 SSE than the 2023 SSE. This helps SSE, and ultimately NCA, accomplish their goal of fostering awareness of the candy and snack industry while creating a platform for their members to collaborate and network.
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Embedded in our strategy was consistency, so during the four-day show, our team of two published 14 live posts to Sweets & Snacks Facebook, Instagram, Twitter and LinkedIn channels. In having a constant presence across platforms, we were able to noticeably foster more consistent engagement.
The 2024 Sweets & Snacks Expo proved that in the fast-paced world of retail and confectionery, immediacy is the ultimate currency. By deploying an on-site social team to capture "in-the-moment" content, we transformed the SSE digital channels from mere information hubs into an immersive, real-time extension of the exhibit hall floor.
"AR Marketing did an incredible job this week. We got an amazing response from brands, our members and association leadership. People really noticed and appreciated how we covered the event."
Paul Kissin
National Confectioners Association / Senior Director of Marketing & Web Technology