The Brown Co.
The Brown Company is a specialized shock component manufacturer for the automotive market. They approached us, asking us to give their business a face lift after years of being in the industry. The are expanding into international markets and needed to give their brand an overhaul.
Our strategic approach focused on positioning The Brown Company as a fitting contender in both the United States and the emerging market in India. The initial disarray in their brand identity was addressed by highlighting the end result of their technology — the creation of perfect suspension for various vehicle applications. Extensive research into suspension and automotive companies in both the US and India guided our strategy.
The logo is shown in both flat and an inflated options for the client. The idea behind the inflated option is to mimic the end product that the client produces; a proprietary bladder filled with specially formulated gasses. The rebranding of The Brown Company represents more than a visual "facelift." It marks the brand’s transition from a specialized manufacturer to a global automotive contender. By distilling complex shock component technology into a clear, cohesive brand narrative, we provided the company with the visual tools necessary to compete in both the established US market and the rapidly expanding Indian market.
