American Frozen Food Institute
Using hashtags, imagery and scientific research, our team designed a social media toolkit that allowed American Frozen Food Institute (AFFI) member organizations and the public to easily integrate our content into their social channels. The toolkit enabled us to reach a much broader audience than AFFI could have reached alone with nearly 4,000 posts for March's Frozen Food Month for a combined reach of 46.8 million occurring in March of 2021.
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AFFI tasked our team with bringing awareness and sharing the facts on the benefits of frozen foods, specifically during March’s National Frozen Food Month.
Strategy sessions revealed that social media management and a social toolkit designed for their members would be the best way to position AFFI as the voice of their industry.
Working with the AR team on the Frozen Food Month toolkit helped us deliver valuable resources for our members. The design was creative, polished, and incredibly easy to use, which drove strong engagement and results. AR Marketing was collaborative throughout the process and clearly understood how to translate our goals into compelling visuals and tools.
Adrienne Seiling
Chief Operating Officer and Head of Strategic Initiatives
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