Turning a Seasonal Product Launch Into Social Content

Bee Tree Bakery is a local Findlay business and a familiar favorite among our team at AR Marketing. When owner Emma reached out looking for fresh content to promote Bee Tree’s summer lemonade lineup before the season ended, we were excited to help bring the products to life on social media.

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What They Needed

The ask was simple: photos and videos to promote Bee Tree’s summer lemonades across social media. But, creating for social is about more than getting a good product shot. We wanted content that would make someone stop, watch and want to try one.

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That meant capturing colorful product photography, lifestyle moments and short-form video inspired by current social trends — all while staying true to Bee Tree’s brand.

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What We Planned

Before the shoot, our team mapped out the creative direction, shot list, trending video concepts and on-site roles. That preparation allowed us to make the most of our time at Bee Tree while still leaving room to experiment along the way.

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The Execution

With a plan in place, we jumped right into creating — capturing individual product and detail shots, lifestyle content and short-form videos.

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We also left room to have a little fun, including a trending splash shot that may or may not have ended with lemonade everywhere.

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And, of course, we had to taste-test the lemonades ourselves. Strictly for quality control.

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The Results:

In a 1-hour content session, we delivered:

• 50+ edited photos 
• 3 trend-focused short-form videos
• Behind-the-scenes story content

One hour gave Bee Tree dozens of social-ready assets to showcase its summer lemonade lineup throughout the rest of the season.

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The Takeaway:

Seasonal products have a short window to make an impact. With the right creative thinking and a team that understands social, even a one-hour shoot can go a long way.

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And when your client happens to be your neighbor, ending the shoot with a lemonade taste test and a few cookies for the office isn’t a bad way to spend the workday either.

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View the entire gallery here: Bee Tree Bakery Content Shoot