“That’s Just the Way the Cookie Crumbles”: Our Thoughts on Google’s Decision to Keep Third-Party Cookies
On Monday, July 22nd, the internet caught wind of Google’s announcement that after much deliberation, they were rescinding their efforts to yank third-party cookies. Here are our thoughts.
Google Tag Manager 101
Google Tag Manager is a one-stop shop for all pixels and tags in a single container. This applies to Google Tags, Meta Pixels, LinkedIn Insight Tag, TikTok, Twitter and beyond.
What is OTT/CTV & why is it valuable to our clients?
Over-the-top (OTT) and connected TV (CTV) have been gaining popularity in recent years, and for good reason. These platforms offer unique benefits to clients that traditional TV advertising simply can't match.