Google Tag Manager 101
What is Google Tag Manager?
Google Tag Manager is a one-stop shop for all pixels and tags in a single container. A container is a snippet of code where all other pixels and tags will exist. This applies to Google Tags, Meta Pixels, LinkedIn Insight Tag, TikTok, Twitter and beyond.
Who should use Tags?
Everyone! Tags are the cornerstone of tracking accurate performance on nearly all digital marketing initiatives. Web developers use them to track connections to the server for website performance and marketers use them to track conversions, customer journey and campaign performance.
What is a tag again?
A Tag AKA pixel AKA snippet = a little piece of code that lives on a webpage.
When a user completes a specific action on that webpage that the advertiser cares about, like adding a product to their shopping cart, the tag fires. This allows advertisers to understand the actions taken by users on their page.
Types of Tags
Google Ads Conversion Tracking: This tag allows you to track conversions and performance data from your Google Ads campaigns.
Google Analytics: With this tag, you can track website traffic, user behavior, and other important metrics using Google Analytics.
Facebook Pixel: The Facebook Pixel tag enables you to track conversions and optimize your Facebook advertising campaigns.
LinkedIn Insight Tag: This tag allows you to track conversions and gather insights for your LinkedIn marketing efforts.
Twitter Universal Website Tag: Using this tag, you can track website conversions and measure the effectiveness of your Twitter advertising.
Why should you use a tag?
Tags can measure everything from ad views to site visits to downloads to purchases. All of Google’s measurement solutions, like Google Analytics, depend on tags to tell the story of their users’ journeys. When tags are working effectively, they deliver the information you need to improve your advertising decisions.
See which campaigns are performing the best to shift funding towards
Streamline website actions - learn why users aren’t completing an action.
Reduce friction for users and eliminate pain points to optimize your website for conversions.
Discover which audiences are helping the business grow.
Not only are tags useful for paid social and digital campaigns, tags are also useful to help track organic traffic as well.
Now what?
Set up Google Tag Manager to help streamline the installation of tags across your channels. Once you’re set up, track and analyze your business’ activities and make more informed decisions to achieve your marketing goals!
