CASE STUDY

Outrun Your Catering Competition: How Langenstein’s Achieved a 900% Return on Ad Spend

Services:

Google Ads

Keyword Research

Digital Campaigns

Langenstein’s, a local grocery chain in New Orleans, Louisiana, has been serving the community for over a century.

Known for its high-quality products and high-end catering services, Langenstein’s operates three grocery stores in Uptown New Orleans, Old Metairie, and River Ridge. To maximize its catering revenue during the holiday season, Langenstein’s partnered with AR Marketing to implement a data-driven Google Ads Performance Max campaign.

The Needs

Langenstein’s wanted to capitalize on the holiday season, a peak time for catering services, by driving online catering orders through digital channels. Previously, their advertising efforts primarily focused on in-store visits without tracking direct revenue from online campaigns. This approach left significant opportunities untapped. To address this, AR Marketing aimed to implement a measurable and efficient strategy to reach high-value customers and maximize catering conversions. The primary objectives were to increase online catering orders across its three locations, target high-income households within a 3-mile radius of each store, achieve a high return on ad spend (ROAS) while maintaining a low cost per conversion (CPC), and fully leverage the holiday season to boost catering revenue.

Industry Average

Conversion rate 2.81%

Return on Ad Spend (ROAS) 400%

Click-Through-Rate 1.19%

Langenstein’s Results

7.48% Conversion rate

967% Return on Ad Spend (ROAS)

3.96% Click-Through-Rate

The campaign delivered exceptional results, far surpassing e-commerce industry benchmarks. Langenstein’s achieved a conversion rate of 7.48%, which is more than double the industry standard of 2.81%. The campaign generated $18,231.84 in conversion value, with 191.33 total conversions recorded over the campaign period. The return on ad spend (ROAS) reached an impressive 967%, significantly exceeding the industry benchmark of 400%. Additionally, the cost per conversion was kept at an efficient $5.91, showcasing the campaign’s cost-effectiveness. The click-through rate (CTR) of 3.96% was well above the industry standard of 1.19%, further highlighting the campaign’s success in engaging potential customers.

Make It Happen

The Strategy

AR Marketing developed a customized Google Ads Performance Max campaign to meet Langenstein’s goals.

The campaign combined advanced targeting and keyword strategies to deliver results. By leveraging first-party and third-party data, AR Marketing created tailored asset groups for various catering categories, including holiday catering, office parties, and general catering needs. Geo-targeting tools, such as Placer.ai, were used to identify and target high-income neighborhoods within a 3-mile radius of each store, ensuring ads reached customers with a high potential of purchasing.

Keyword strategies were designed to capture high-intent searches, optimizing terms such as “holiday catering,” “office party catering,” and product-specific phrases. The campaign was run across multiple Google platforms, including Search, Display, YouTube, Discover, and Gmail, maximizing visibility and engagement. To drive conversions efficiently, AR Marketing utilized a “Maximize Conversions” bidding strategy, which prioritized leads most likely to convert into catering orders. This multi-strategy approach ensured adequate targeting throughout the campaign period.

Conclusion

The Google Ads Performance Max campaign executed by AR Marketing demonstrated the power of a well-optimized digital advertising strategy. By combining advanced targeting, precise keyword optimization, and geotargeting, the campaign successfully boosted holiday catering orders and delivered an exceptional ROI. Langenstein’s not only met but exceeded its holiday season goals.