CASE STUDY
Increasing Grocery Sales with Targeted Item & Price Promotions
Services:
Social Media Management
Paid Facebook Ads
Graphic Design
This 140+ store operator asked AR to target specific stores with a larger budget to increase impressions to increase sales.
AR implemented a $10,000 budget increase spread out across five stores in an effort to increase impressions and create awareness of the store’s weekly sales to drive more traffic, ideally increasing overall sales.
Our strategy was simple.
Amplify the ads, multiply the movement.
Our team developed item and price carousel ads that targeted five specific store locations from August 23rd to September 17th of 2024. They were optimized based on buyer propensity by market. With an overall increase of $10,000 in spend, the ad impressions soared online.
$86,907 total sales increase
1,865,583 impressions
2,876 link clicks
By increasing their social media spend by $2,000 per store, this grocery chain saw a 760% ROI.
Intrigued?
Let’s get this party started.