3 Reasons Why Your Company Needs a LinkedIn Page
Written By Melissa Carrick
Recently, our agency has established itself in the B2B marketing space for associations, institutions and foundations. Personally, I’m more of a TikTok fan but professionally, LinkedIn has easily become my favorite platform for B2B marketing. Beyond employment, LinkedIn provides businesses a plethora of opportunities in the B2B space. According to LinkedIn, over 630 million professionals gather on the social site, the most effective place for B2B marketers to engage with decision makers, influencers and leaders.
So yes, you can find more employees BUT you can also reach a professional audience, find more client leads and establish yourself in the industry. Here are our top three reasons why a LinkedIn company page is a must for your business.
1. Establish Your Business
Just like having a Facebook page or Google listing, it’s important that your business is established with a LinkedIn Company Page. Not only does having a company page create a community for your employees, it also improves your ranking in search engines (your digital team will thank you).
Your company page is just another way for employees, clients and potential customers to find your business. Complete your profile with company information like your website, location, what you do, hashtags and more.
2. Reach Decision Makers Where They Are
Like Facebook, LinkedIn has the ability to create ads targeting custom audiences. But because LinkedIn is for professionals, you’ll be more likely to generate leads and that’s what it’s really all about. According to LinkedIn, 80% of B2B leads come from LinkedIn vs. 7% on Facebook. Plus, the platform generates 3x more conversions than Twitter or Facebook.
Using LinkedIn’s Campaign Manager, you can reach decision makers where they are. LinkedIn allows you to build custom audiences based on location, job title, company, demographics, education, job experience and more. You can also use your own data to retarget website visitors or reach known contacts and accounts. For example, you can target people based on your company email list.
3. Position Your Business as a Thought Leader in the Industry
Once you’ve established your company page and honed in on your target audience, you can focus on creating content that will position your business as a thought leader in the industry. First, find out what your audience wants to know and curate your content towards answering those questions. Engaging LinkedIn content can include:
Company blog posts
Sharing your thoughts on industry news
Exclusive industry insights and trends
Offering webinars and events
But it doesn’t have to be all business. An important next step is to build a relationship with your community by showing off some of the behind-the-scenes work that goes on or commenting on other posts within your industry. *Comments “Yass Queen pop off.”*
Building a community of thought leadership is a great way to stay connected, learn, and challenge yourself. Most importantly, you will be seen as a peer, which can garner invitations to present at events or be on an expert panel. - Tequia Burt, Editor in Chief, LinkedIn Ads Blog
With more lead generation than any other platform and the opportunity to reach millions of professionals while creating a community for your business - LinkedIn is not a channel to be ignored if you’re in the B2B space. Want to learn more or need help getting started? Contact us about our social media management package.
