CASE STUDY
Sweets & Snacks Expo: How On-Site Content Creation Generates Immediate Results
Services:
Content Creation
On-Site Content Capture
Social Media
Videography
Introduction
The National Confectioners Association’s Sweets & Snacks Expo (SSE) is the premier event for the confectionery and snack industry. It brings together manufacturers, retailers, and industry professionals - showcasing the latest trends, innovative products, and cutting-edge technologies in sweets and snacks. Attendees can explore a vast exhibit hall full of new products, attend educational sessions and network with key players in the industry. The event is a hub of inspiration for all confectionary and snack enthusiasts!
The Results
Sweets & Snacks Expo: May 12th-19th, 2024
A comparison to the 2023 Sweets & Snacks Expo
+2,007
New followers, a 28% increase from 2023
22,875
Total followers, a 45% increase from 2023
+222,532
Total impressions, a 10% increase from 2023
+5,892
Total engagement, a 17% increase from 2023
+1,635
Total link clicks, a 75% increase from 2023
With the ability to network in-person, tag the brands we interacted with and directly point them to SSE’s socials, we brought traffic to posts from multiple credible and verified brands.
The Needs
The assignment was simple. Generate talk about Sweets and Snacks with fun, energetic and immediate content. Nothing beats capturing videos and photos in the moment and posting them live, on-site. With having our folks boots on the ground at the expo, first-hand content was plentiful.
Our measurable goals consisted of generating more posts, comments and engagement during the 2024 SSE than the 2023 SSE. This helps SSE, and ultimately NCA, accomplish their goal of fostering awareness of the candy and snack industry while creating a platform for their members to collaborate and network.
The Strategy
Embedded in our strategy was consistency, so during the four-day show, our team of two published 14 live posts to Sweets & Snacks Facebook, Instagram, Twitter and LinkedIn channels. In having a constant presence across platforms, we were able to noticeably foster more consistent engagement.
Instagram Post Examples Daily Recap Reels
On-Site Social
Increase brand awareness, connect with attendees and see real-time engagement with on-site social!
Our On-Site Social Media Package for events is designed to enhance the social media presence and engagement during your event. Our experienced social media team will be on-site to capture and share engaging content in real-time, connecting with attendees/exhibitors and expanding the reach of your event across various social media platforms.
Features
Real-time posting of event photos, videos & engaging content
Facebook Live videos to stream live event coverage, speaker sessions & Q&A sessions
Timely & personalized responses to comments & messages
Creative, high-quality photos & videos in real-time, capturing event highlights or current trends
Real-time posting of photos or reels
Live Instagram stories & highlights to showcase event
TWITTER (X)
Live tweeting of event highlights, speaker quotes, & behind-the-scenes insights throughout the event
Use of relevant hashtags & event-specific Twitter Chat sessions to engage attendees
Retweeting & engaging with attendees & industry thought leaders
Timely responses to direct messages & replies
Live posting of event highlights, speaker quotes, & behind-the-scenes insights throughout the event
Engaging with industry thought leaders, attendees & company followers in the comments section to foster thought-provoking discussions
TIKTOK
Creative, high-quality photos and videos in real-time, capturing event highlights or current trends
Let us take your event to the next level with an on-site content strategy!
Intrigued?
Let’s get this party started.