Family Farm Action Alliance

Family Farm Action Alliance is a national non-profit organization that advocates for the “little guys'' in the food supply chain and fights against monopolistic big businesses in the industry. Shortly after their launch, we were asked to help them rebrand and create an identity system for both Family Farm Action Alliance and its sister company, Family Farm Action. After exploring their vision for the brand, we concluded that the goal of the project was to create a clean, recognizable visual that is bold and approachable at the same time. As a voice for all workers in the food supply chain, it was important to consider that the brand would be seen by policymakers on Capitol Hill all the way to farmers in their fields.

Our design team put some elbow grease into some logo options, and after a direction was decided, we developed a brand style guide which was then transferred to web, social, and print applications. We continue to work with FFAA, polishing materials that aid in their advocacy for a “sustainable, inclusive economy in which everyone has the right to share in the prosperity they help build and that respects our land, natural resources, and neighbors around the world.”

Learn more about FFAA at https://farmactionalliance.org/ and check out their sister company FFA at https://farmaction.us/